Williams Jet Tender Collaboration
Eco-Conscious Corporate Gifting, Thoughtfully Made
Our collaboration with Williams Jet Tenders is a showcase of joined-up creative thinking — spanning brand identity, experiential design, and material innovation.
The relationship began with a full rebrand by Volume Creative, including a new logo, tone of voice, and design direction. This identity was brought to life through a series of exhibition stands at global boat shows — including boot Düsseldorf, where Spared introduced bespoke tables made from plastic waste from Williams UK manufacturing hub.
“This proves that even offcuts can become something extraordinary.” – Tom Dowdell, Head of Marketing, Williams Jet Tenders
Alongside this, we were commissioned to create a set of eco-conscious corporate gifts for Williams’s VIP clients. These included co-branded coasters and pen/plant pots, crafted using reclaimed shell waste. Produced in small batches over two holiday seasons, the pieces reflect Williams’s values of considered design, lasting relationships, and environmental responsibility.
This is not about merchandise at scale — it’s about creating meaning through material.
Explore how we approach small-batch table production using the same design-led methods.
