Hospitality

Experiences Rooted In Material

Circular Design at Corner, Tate Modern- Tables made with Coffee and shell by Spared
Corner at Tate Modern - tables made from coffee & shell waste

By transforming waste from hospitality operations into furniture, surfaces and installations, we create pieces that connect the guest experience with the material life of the building itself.

Explore some of our hospitality projects here:

  • Tate Modern – coffee & shell tables and cake stands
  • Room2 reception desk – made from their shampoo bottles
  • Lindfield coffee works – tables made from coffee waste
  • Virgin Red at The O2 – tables made from plastic waste

Sustainability Guests Can See & Touch

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Winnies Cafe, Belfast - tabletops made from shampoo bottle waste

Sustainability in hospitality is often hidden in back of house systems. When materials are visibly transformed, the story becomes part of the guest experience.

  • Waste streams become objects guests interact with every day
  • Circular thinking becomes tangible rather than abstract
  • Spaces communicate responsibility without needing explanation
Guests are more loyal to hospitality brands that show genuine environmental responsibility. When sustainability is visible in materials, it becomes part of the experience.

Building Trust Through Action

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Room2 Hometel, Reception desk made from shampoo bottles

Hospitality brands increasingly recognise that guests value visible environmental responsibility.

Research from hospitality and consumer behaviour studies consistently shows that customers are more likely to trust and remain loyal to brands that demonstrate clear environmental action within their spaces.

  • Material transparency builds credibility
  • Authentic stories deepen guest connection
  • Circular design becomes part of brand identity

 

Materials That Work Hard

tables made from coffee
Tabletops made from coffee waste - Black Duck, Lindfield

Hospitality environments demand durability. Furniture and surfaces must withstand constant use while maintaining their visual quality.

Our material development focuses on:

  • Robust composite materials made from real waste streams
  • Surfaces designed for high traffic environments
  • Objects that balance longevity with craft and tactility
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