Fortnum & Mason

Sustainable Retail Design 

For Fortnum & Mason’s iconic Piccadilly store, we crafted a series of expansive display units and till points for their ‘Create Your Own Hamper’ section on the newly redesigned third floor. Using salvaged oyster shells, each piece has a soft, pearlescent finish in creamy whites, showcasing craftsmanship through beveled edges and detailed joinery. Brass inlays on the till points add a touch of elegance, enhancing the tactile experience in this prestigious space.

This project celebrates artisanal making while bringing sustainable, high-end fixtures into a historic retail setting. It’s a prime example of sustainable retail design, where circular principles meet luxury craftsmanship to elevate the customer experience.

Fortnum & Mason CEO, Tom Athron, says:

“Set in the heart of 181 Piccadilly, the new 3rd floor is an experiential space designed for sharing our knowledge of and love for food. It’s a space where all are welcome, to experiment and learn, craft and produce; where beginners are encouraged to participate in the joys of food and drink and where playing with food is absolutely encouraged.

With the launch of our new Food & Drink Studio and all that comes with it, we are looking forward to a new era of retail with sustainability, innovation and customer experience at its very core.”

You can read more about the Fortnum & Mason third floor redesign — including the use of sustainable materials like our oyster shell-based composite — in this feature by CHD Design.

And here you can read about the coasters that we made for their bar.

Interior design by CHD Design.