What if your brand’s waste wasn’t waste at all?
Our Mission? To repurpose brand waste – not just recycle it. We help brands repurpose their own waste materials—transforming everything from broken tiles to oyster shells into beautiful, functional pieces that carry meaning and value.
We don’t just design for sustainability—we design for connection. When a product is made from your brand’s own past—your floor tiles, signage, upholstery, or coffee—it tells a story no one else can replicate. This is the power of repurposed brand waste: it becomes more than material. It becomes identity.
We specialise in sustainable product design that brings new life to what would otherwise be discarded. Using waste-based materials, we create bespoke objects, finishes, and furniture that are rooted in your brand’s own narrative.
Take &Soul: their discarded floor tiles were crushed and reimagined into elegant green terrazzo-style tables for their new space. Or Room2‘s reception desk that we made from shampoo bottles. This kind of waste reuse goes beyond aesthetics. It shows your team, customers, and wider audience that your brand is thoughtful, creative, and committed to change.
Our approach is simple:
- Collect – We gather and assess your brand’s waste materials, identifying what’s viable and meaningful.
- Concept – We explore possibilities through testing, prototyping, and material research.
- Collaborate – We work closely with your team to align the design with your story, values, and space.
- Create – We handcraft final pieces—whether products, finishes or artworks—that transform your waste into something lasting.
From limited-run products to permanent interiors, repurposing brand waste can be both beautiful and strategic.
Want more examples? See how we’ve helped brands like Tate Modern and Kia transform their own waste into something lasting.
Ready to turn your brand’s waste into something wonderful?
Let’s talk. We’ll help you explore what’s possible—from waste-based materials to sustainable product design and beyond.
